"Creativity is about something FRESH. Looking at things not as they are but as they could be.
Being creative means to me a life worth living. My freedom, my escape my therapy."
- S. Thornton (mixed media artist)
"Creativity is about refusing to be fearful. Human existence is a paradox: we reward creative thinking yet the most dominant social forces in the world encourage us to conform. When we reject the pressure to conform we face the fear of standing alone but at the same time we realize our creative selves. Facing that fear is the hardest part of being creative, its also the easiest thing to do because all you are really doing is listening to your true self."
"I think that creativity is the power to create something new, to be able to step over the boundaries of what is already existent. You have to be able to look at things from a different perspective, redefine reality and act on what your gut tells you."
Being creative is something that has been with me from a very young age. Growing up, I was a typical London kid- playing football, video games and eating a ridiculous amounts of sweets. But one thing I did, and I guess its only now I can look back and appreciate it, is that I was always curious by the "creative process" of how things were created. So if I went to the shops to buy sweets, I would stare at the packaging for ages. All the various colours and clever typography on the various packages I found amazing! You can only imagine how many concepts were developed, just to simply get 'one' final outcome. As pointless as this may have seen back then, I can now reflect back on my childhood experiences, and realise my curiosity with the creative process behind how packaging works within advertisement, has had a direct impact on where I'm at today with my career. Even to this day I will spend a good 10 minutes in a sweet shop before picking anything up - Yes, I have been called odd in the past!!
"For me, it's not about wanting but just being..it's not about seeking but just walking. I'm attempting to fail every time just to get a glimpse of clarity. If I'm successful at being open and sensitive, the creativity finds me, and it usually shows me way more than I could have ever imagined."
" Creativity is creating something new. It often involves problem solving to make the solution work based on a set of constraints for an individual projects needs. Often these ideas/solutions come out of making unique & interesting connections between things or showing things in a new perspective."
" Creativity is the ability to generate an idea, either completely fresh or an interesting combination of existing concepts and the competence to have that idea executed and made real. "