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Andrew Zuckerman


"All my projects begin with the desire to understand something more completely. 
I consider myself in the service of the subjects and feel an obligation to 
pursue the material as diligently as possible.
 I believe creativity is a product of curiosity and rigor."
Andrew Zuckerman (filmmaker and photographer)

Scott Belsky

"I think creativity is curiosity. Creativity is openly being curious, 
being interested in something, and taking the initiative in it. 
When curiosity reacts with initiative, you have creativity."

- Scott Belsky (Entrepreneur/Author/CEO and Co-Founder of Behance)

Lyndie Greenwood

"The creative drive is encoded in human DNA. This instinct is key to the survival of our species, and has evolved as we have evolved through the making of stone-tools, to developing language, to producing major works of art. The symbiotic relationship between humans and creativity not only makes our survival possible, 
it makes it less boring." 

Lyndie Greenwood (Actor)

Ricardo Eversley

" Creativity is thought, exploration, and passionate action.
 It demands discussion, acknowledgement and concludes 
via a combination of efforts that effectively 
define or re-define the original aim."
- Ricardo Eversley (Graphics/Web Creative and Art Director)


Sagmeister & Walsh


" Creativity is creating something new. It often involves problem solving to make the solution work based on a set of constraints for an individual projects needs. Often these ideas/solutions come out of making unique & interesting connections between things or showing things in a new perspective."
- Jessica Walsh (multidisciplinary designer/art director/co-founder of Sagmeister & Walsh)

" Creativity is the ability to generate an idea, either completely fresh or an interesting combination of existing concepts and the competence to have that idea executed and made real. "
- Stefan Sagmeister (designer/co-founder of Sagmeister & Walsh)

Amy Smith


"Honestly for a while I had trouble with answering the question of what creativity is, 
I always thought there was a right and wrong answer. 
Being labeled “creative” seemed like such a daunting task with a lot of unwanted pressure. 
But recently I believe I have an understanding of what it means to me. Having this understanding has allowed me to openly express myself artistically and try new things without fear. To me creativity is the raw expression of yourself that allows you to connect with people on a subconscious level. It’s what you “see” rather than what you’re looking at."

- Amy Smith (Visual Artist)

Ryan Dixon


" To be creative is to imagine, to visualise, 
to see what others might not."

- Ryan Dixon (designer)

Wayne Pashley


"Creativity is all about not being afraid to do something differently."

Wayne Pashley (graphic designer/illustrator/creator of The Little Inkwell)

DKNG Studios


"Creativity is solving a problem with an elegant solution, 
fusing right and left brain thinking, 
and creating a result that's fun, interesting, 
and keeps you coming back for more."
- DKNG Studios (Dan Kuhlken & Nathan Goldman)

Eric Petersen


"Creativity is taking the jump and not knowing how it will end up. 
One way or another you will get there."

- Eric Petersen (Illustrator)

Toyin Odutola

More and more I feel creativity is a commitment to what you love. When the demons of doubt take over or whenever the stress of life and work bog you down and you feel like turning in, it's the moment you refuse to give it up that's when creativity happens. That commitment is akin to going to the gym or similar: you ache and you hate it and you want to thrown in the towel...but you head over there anyway and lift weights or run that last mile. It's the same in all creative pursuits. It's a privilege to do what you love, even in the little moments we have, so to cherish it is to commit to it. For it's in the sticking with it, and with all the energies and time invested, you do get so much back. And it does bring joy, even if it's fleeting.
- Toyin Odutola (Artist)

Erin Loechner

Photography courtesy Betsy King
Creativity is a verb. It's the active decision to choose imagination, passion and intention - to follow the voice inside that questions and provokes and dreams.

Junichi Tsuneoka



"I often think of my creative process as two parts. It starts as spontaneous drawings. I draw whatever I have in my mind first, based on the concept of the project. This is more like doodling. After doing so for a while, I start looking at the drawing as a design. That means that I digest the drawing, simplify it, exaggerate, add things and so on. This second part of the process is carefully calculated  and time consuming, compared to the spontaneous first part. At the same time, these two process are important to each other. If one is incomplete, then I will not be satisfied with the result of the design at the end. Everything I design goes through these phases, and I do enjoy both parts of the process in different ways."
- Junichi Tsuneoka (illustrator/designer/founder of Stubborn Sideburn)

Matthew Shlian


"Creativity is complete enthusiastic surrender"
- Matthew Shlian (Paper Engineer)

Kwesi Kankam


" Tough question…hmm..I will define my creativity in 2013 by productivity. 
What good is a mind that doesn't do? "

- Kwesi Kankam (Singer/Songwriter,Photographer)