"Creativity can be accessed to serve just about any purpose; the more creatively
attuned of mind, the more fascinating the results."
- Ekow Nimako (LEGO artist)
"Creativity is about refusing to be fearful. Human existence is a paradox: we reward creative thinking yet the most dominant social forces in the world encourage us to conform. When we reject the pressure to conform we face the fear of standing alone but at the same time we realize our creative selves. Facing that fear is the hardest part of being creative, its also the easiest thing to do because all you are really doing is listening to your true self."
"I think that creativity is the power to create something new, to be able to step over the boundaries of what is already existent. You have to be able to look at things from a different perspective, redefine reality and act on what your gut tells you."
Being creative is something that has been with me from a very young age. Growing up, I was a typical London kid- playing football, video games and eating a ridiculous amounts of sweets. But one thing I did, and I guess its only now I can look back and appreciate it, is that I was always curious by the "creative process" of how things were created. So if I went to the shops to buy sweets, I would stare at the packaging for ages. All the various colours and clever typography on the various packages I found amazing! You can only imagine how many concepts were developed, just to simply get 'one' final outcome. As pointless as this may have seen back then, I can now reflect back on my childhood experiences, and realise my curiosity with the creative process behind how packaging works within advertisement, has had a direct impact on where I'm at today with my career. Even to this day I will spend a good 10 minutes in a sweet shop before picking anything up - Yes, I have been called odd in the past!!